AEO & SEO
AEO vs SEO: getting found by AI agents and bots
How AI agents and bots choose their sources, and practical steps to keep your business ready to be found and cited.
· 1 min read

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Search is changing
More people now ask ChatGPT, Claude, Gemini, and Perplexity for answers instead of scrolling through search results. Answer Engine Optimization (AEO) is about being the source those tools trust and cite.
SEO still matters. AEO builds on it.
What AI agents and bots look for
AI agents and bots favor content that is clear, structured, and easy to verify.
- Direct answers to real customer questions.
- Structured data that describes your business and services.
- Consistent facts across your site and listings.
- Fast, accessible pages that are easy to read.
Practical first steps
Start with an FAQ that answers the questions customers actually ask. Add structured data to key pages. Keep your business details consistent everywhere.
Our AEO/SEO AI agent handles these steps continuously, with a human in the loop on every meaningful change.
Frequently asked questions
What is Answer Engine Optimization (AEO)?
AEO is about being the source AI answer tools trust and cite. More people now ask ChatGPT, Claude, Gemini, and Perplexity for answers instead of scrolling through search results, so showing up inside those answers is the new front door.
What do AI agents and bots look for in content?
Content that is clear, structured, and easy to verify. Pages that answer questions directly and keep business details consistent are the ones answer engines can use with confidence.
What are the practical first steps for AEO?
Start with an FAQ that answers the questions customers actually ask. Add structured data to key pages. Keep your business details consistent everywhere they appear.
Sources
- Schema.org schema.org