New in 3.5
Thanos for Analytics
The measurement brain.
Analytics decides what to track, checks that the tracking is implemented correctly, and tells you what the numbers actually mean. Every number traces back to a connected source, no source, no number.
- Google Analytics 4, always on: the mandatory baseline
- Adobe Analytics, Mixpanel, & Amplitude where they fit
- Search Console data, tied to what visitors actually do
- Attribution modeling: which channels earn their keep
- Social-platform traffic flow, measured end to end
- Device data, including the mobile share of your audience